My office address is officially listed as 149 Union Avenue – L6, which means I occupy office 6, located just off the lobby of The Peabody Hotel – Memphis, Tennessee.  I actually would consider my address to be 3rd Avenue – not Union, but the address has its perks.
The location itself is also handy.  All my phone calls come through the hotel operator, which is also my answering service.  I eat lunch and breakfast in the employee dining room at a great price. I have a beautiful lobby to greet potential clients - and please don’t forget the duck show, it happens twice a day.  Aside from the perverts who hang out in the lobby restrooms, I can’t find a lot of fault with my office arrangements.




Besides, this is 1962 and people are accustomed to the modern ways of doing business. Appearance is everything, or at least a close second to whatever is first.  The new real estate buzz is ‘location, location, location’ – I think I have one of the best.
The hotel directory and telephone yellow pages show L6 occupied by ‘The Drake Detective Agency’.  That can be confusing, because the name on my office door reads:


 

It is possible that infidelity has made me what I am today.  Not a rich man - it does, however, furnish me with rent money and the satisfaction of providing a service to those in need.

                              Carson Reno

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MY BOOKS

My office address is officially listed as 149 Union Avenue – L6, which means I occupy office 6, located just off the lobby of The Peabody Hotel – Memphis, Tennessee.  I actually would consider my address to be 3rd Avenue – not Union, but the address has its perks.
The location itself is also handy.  All my phone calls come through the hotel operator, which is also my answering service.  I eat lunch and breakfast in the employee dining room at a great price. I have a beautiful lobby to greet potential clients - and please don’t forget the duck show, it happens twice a day.  Aside from the perverts who hang out in the lobby restrooms, I can’t find a lot of fault with my office arrangements.

Besides, this is 1962 and people are accustomed to the modern ways of doing business. Appearance is everything, or at least a close second to whatever is first.  The new real estate buzz is ‘location, location, location’ – I think I have one of the best.
The hotel directory and telephone yellow pages show L6 occupied by ‘The Drake Detective Agency’.  That can be confusing, because the name on my office door reads:


 Carson Reno - Private and Confidential Investigations

 

I am Carson Reno and always have been.  There has never been a Drake working from this office, or any other in Memphis, that I am aware of.  However, when I opened the agency I just could not find any rhyme or rhythm in ‘The Reno Detective Agency’.  Besides, everybody who has watched Perry Mason knows Paul Drake, and who knows, people may think this is a branch office or something!  A little free publicity and promotion never hurt any business, just as long as they call or show-up with money.